It is amazing to me that in a genre starved for content, so many game related activities are happening on message boards and websites rather than in the game.
Quest information websites are ubiquitous - everyone knows to go look up their quests on thottbot or allakhazam. Why not make trading knowledge about quests and mobs and drops part of the game? I'm not saying it would be easy, but what a rich opportunity.
Even more obvious is the constant whining and complaining about balance. Why not make nerfs and buffs part of the game play? Each "school" of combat in the game should be looking out for its own interests, right? Let players do quests for their schools, hold votes in game, play political mini-games to try and wrest control of the next ability changes. This would open up a whole new game mechanic, and there's plenty of space for experimenting with what sort of checks and balances would work best.
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